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In its first year of operations, Coca-Cola sold only around 25 bottles of Coke. Today, the company sells approximately 1.9 billion servings of its drinks across over 200 countries. As many as 90 percent of the global population recognises Coca-Cola’s iconic red and white logo. In fact, despite sharing a smaller share of the market, its competitor PepsiCo is still one of the largest companies worldwide. What may not be common knowledge is that both the rivals– Coca-Cola and PepsiCo employ artificial intelligence (AI) and machine learning (ML) to stay at the top of their game. Today, we take a peek into how these beverage companies are employing technologies to remain competitive. Consumer research According to Greg Chambers, Global Director of Digital Innovation at Coca-Cola, “AI is th...